The factor that determines most of the outcome of your startup is the one you have the least control over: Timing.
If you want to start the next $100M revenue, $1B+ valuation company, you have to find…
In a consumer mobile app, every step you add to your onboarding flow will cost you about 20% of users.
Here’s typical consumer app funnel. It applies to apps that do messaging (like WhatsApp), but also posting content (like Twitter, Instagram…
If your startup is building a consumer product, your product has to be viral. For…
Retaining users is critical to your startup’s success. But how do you do it? In…
Startups and Area 120 projects often ask me to share metrics related to user acquisition: What does it cost me to acquire users via ads? How likely is it that someone will give me notification permissions?
Startup spend way too much time and too many resources on building native mobile apps for iOS and…
You might spend years building a product only to see your startup die because you can’t…
