CPRU = Budget Spent x ( Conversions x N-day Retention Rate )

Well, I guess CPRU is not that hard either.

So, if you have a budget of $10k, 1000 conversions and a Day 1 retention rate of 20%, you actually have only 200 converted users at an acquisition cost of…

How is your organization dealing with metrics for innovation? Do you have your own set of metrics for innovation projects?

Do a cohort for lead-give-email to lead-to-customer. How much time it takes to nurture and to convert leads-to-customers.

“the only way to grow your career is to develop others and build great teams. You can’t scale yourself unless you’re growing others.” — Nate Moch, VP of Products at Zillow

You can be wrong on a lot of decisions if you are really right on a few huge ones. Optimize for the magnitude of your good decisions, not the percentage of the time you are right. — Sam Altman

If customers stopped using the product they would provide a refund. — CMO of Slack, Bill Macaitis

Think outside the box #1

“Learning to identify super talented people before everyone else does is one of the most valuable skills to develop.” — Sam Altman