Good Marketing

Is Your Nonprofit a Technology Company?

I am a product manager at heart. I enjoy thinking, developing, supporting, and evolving web products and I am increasingly excited to see nonprofits engage in…

5 things to look for in a marketing agency

A guide for not-for-profits and social enterprises

Finding the right agency or consultant to help you with your marketing is important — not only do different agencies and consultants have…

Troll management for activists and change makers

Because not everyone on social media loves what you say

One thing you can count on — if you are trying to do things differently or influence people around to a new way of thinking…

Twitter Racism & Trolls

Leveraging Social Media for Social Good

My iPhone lights up and…

12 Principles of Positive Marketing

For social enterprise, non profit and social good

What is positive marketing?

Many of us working in not-for-profit, social enterprise or socially-minded businesses…

Diversity in marketing

Why aren’t we representing our community in our marketing?

I’ve been wanting to write this post for a long time but I keep getting stuck. There is so much to say, so many different angles to consider and so much to get…

Ditch the “pain points”

It’s time for marketing to work with higher values

One of the first things most marketing people learn, whether they’re novices or professionals, is to focus on people’s “pain points”.

You can’t scare people into being empowered

Empowered people take action, scared people don’t!

Well, duh!

It sounds obvious doesn’t it? But the truth is, we see examples every day of people trying to scare us into…