2.1.1 Understanding Your Customers’ Journey

To identify the opportunities for growth along the customer lifecycle, it is first…

2.1.4 Customer Growth Models

In the previous section we covered common revenue growth models to understand how companies make money on different types of products. In those models, revenue was driven by essentially the same three factors:

• the number of customers making purchases,

2.1.3 Common Revenue Growth Models

When modeling a business, it’s best to begin with its core: how it generates revenue. By starting…

2.1.2 Modeling Your Business for Growth

If there is one concept that we hope to convey, it is that fostering growth for your product should be systematic and strategic rather than guesswork. Therefore, the next topic that we’ll cover is how to model and understand the engines of growth for your…

1.3 Growth Science Pillar 3: Optimization Across the Entire Customer Lifecycle

Chapter 2: The Iterative Experimentation Process

Chapter 1: An Introduction to Growth Science

I remember looking at a picture with colorful tiles overlaid over a mock webpage…

1.1 Growth Science Pillar 1: Iterative Experimentation

1.4 What Kinds of Growth Can You Engineer?

The most obvious application of growth science is in software, which includes popular…

1.2 Growth Science Pillar 2: Optimization Across Disciplines