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WeChat Accounts for Overseas Businesses

WeChat Accounts for Overseas Businesses

Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
Reaching Overseas Chinese Customers through Social Media

Reaching Overseas Chinese Customers through Social Media

Accurately targeting groups of expats through online channels can be difficult. Marketers are given limited options and often do not have…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
Using Chatbots to Improve CRM Data: a WeChat Case Study

Using Chatbots to Improve CRM Data: a WeChat Case Study

One-to-many social media is great for reaching a wide audience but struggles to make the communication personal and sometimes even relevant…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
New Apple MacBook Pro’s Most Intriguing Feature

New Apple MacBook Pro’s Most Intriguing Feature

Just days ago Apple launched the latest version of its popular MacBook Pro. Over the next week, tech media will be reviewing, criticising…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
Trend: hyper-localisation in 3 major apps. Facebook, Alipay and WeChat

Trend: hyper-localisation in 3 major apps. Facebook, Alipay and WeChat

Over the past month, three of the world’s largest apps have independently launched products that focus on hyper-local commerce. What does…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
China’s Consumer Fintech Leading Innovation

China’s Consumer Fintech Leading Innovation

Among WeChat’s many features is an unexpected function for a social media and messaging app - a bank. This product is leading the world in…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
WeChat and the Future of Apps

WeChat and the Future of Apps

Today Tencent’s social media, messaging and all-round lifestyle platform WeChat launched beta testing for a new type of official account…
Go to the profile of Tom Griffiths 头马
Tom Griffiths 头马
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