Use positioning mapping to gain clearer oversight of the market and the brand’s unique place in the customers mind.

Introducing HolaBrief, a better way to create design briefs

How a project that went wrong became the…

Gain clarity by mapping your competitors.

Using competitor maps you can get a better view on your…

Project overview: the first step to the perfect design brief

There are several steps involved in the creation of a design brief. If you want to get it right, the best way to start is by defining the…

9 inspirational and rational questions you need to ask your client

Asking the right questions is…

User personas, the way to a brand’s heart. Learning all about your customer’s customer.

Setting goals for your project.

When doing any kind of design project it’s important to have a clear set of goals before you start the actual project. This allows everyone to have a good idea of the…

Brand voice: a lasting impression.

Having a strong brand personality as a brand is important. In some…

The Secret Sauce to Wowing Your Users

Research may not be that much of a secret, but it still surprises me how many companies…

Getting inspired by the best

It’s almost impossible to build a brand (or anything) in total isolation…