Top stories published by Hook, Line and Clincher - Marketing blog from India in 2014

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Top Stories published by Hook, Line and Clincher - Marketing blog from India in 2014

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2014

January

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Sep 28, 2014

5 Campaigns that used the Youtube 5 second skip ads smartly

Well, this was destined to happen. Today we are discussing Youtube as a substitute to television. It has become a storehouse of entertainment. Movie trailers are being released on Youtube before anywhere else. Gone are the days…

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Aug 5, 2014

Examples of branded content story in the Indian marketing context

This post took me quite sometime to research and pen down my thoughts because there has already been so much written about content marketing, branded content, advertorials, native advertising, sponsored content and…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Apr 2, 2014

Myntra executes a perfect and interesting online treasure hunt

We regularly hear about latest series of funding or unimaginable amount of money being pumped in start-ups in the Indian internet industry.

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Oct 6, 2014

How did Flipkart fare in their first ever mega sale event — The Big Billion Day?

October 6th, 2014 became the date where India’s biggest e-commerce player announced the launch of one of the greatest, cheapest and biggest online sale the country has ever seen. The price…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Mar 15, 2014

How are Indian online shopping websites celebrating Holi with you?

Indian festivals have always been a great opportunity for brands to promote their products and services and milk the happy, guilt free splurging phase of Indian consumers. We have always seen big retailers like…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Mar 2, 2014

The perfect survey invitation email from LinkedIn

Research or Consumer study will always be a very important part of any online business particularly because your audience is always increasing and always evolving. There is no better way to initiate a consumer research or user testing other…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Sep 11, 2014

Reviewing the mecca of restaurant reviews — Zomato

Zomato, launched in 2008, is considered to be one of the most loved brand among millennials across the country. If you are a 20 something with a smartphone and access to internet there is a very low chance that you have not already downloaded…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Apr 20, 2014

MTS Internet Baby campaign gives a good example of consistent online communication with offline messaging

I have always believed that it is never enough to be present on any medium in isolation in a marketing campaign. To drive home the message, increase…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

May 21, 2014

One time that Zomato faced flak for their marketing

Well, this was always my dream to write a post on my online marketing blog about something that the reader “wont believe” what happens next or “will be amazed at what you see” or “number 19th will shock you”. Now that’s out of the way let’s…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jun 8, 2014

Movie marketing goes on WhatsApp — Spying on Bobby Jasoos’ marketing efforts on WhatsApp.

Well, we all know, WhatsApp has now become quite a phenomenon. It has completely wiped off the SMS service from the face of earth and also made other “instant messaging”…

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2015

These were the top 10 stories published by Hook, Line and Clincher - Marketing blog from India in 2014. You can also dive into monthly archives for 2014 by using the calendar at the top of this page.

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Hook, Line and Clincher - Marketing blog from India

A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read about marketing case studies, consumer trends, brand and advertising strategy by marketers in India.

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