Top stories published by Hook, Line and Clincher - Marketing blog from India in 2015

Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their marketing campaigns in alignment with the theme and mood of…

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Sep 6, 2015

Newsjacking : A new marketing strategy practiced by an Indian brand for decades

In the last 5 years or so we have often come across new age internet marketing terms. Terms like native advertising, content marketing, inbound marketing, growth hacking and many others. One…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jul 13, 2015

The making of a good-looking email newsletter

On this blog, we have often covered different aspects of email marketing. The reason being that the medium still remains intriguing and absolutely important in your online marketing mix.

For Retail & e-Commerce and Travel…

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Jan 11, 2015

The use of hashtags in offline marketing campaigns

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Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Mar 14, 2015

Gmail Sponsored Promotions helps you target your competition’s user base

Google has launched a new product for advertisers called “Gmail Sponsored Promotions”. Google has always allowed targeting in your Gmail inbox through managed placements. However, now it is coming up with…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Apr 26, 2015

How Springfinity.com, an online entrant in gardening and accessories, #LetGrow with major brands on Twitter on Earth Day

Off late we have seen a lot of brands engaging with each other very actively on social media platforms. As the online market…

Prateek Malpani in Hook, Line and Clincher - Marketing blog from India

Aug 2, 2015

Google does a ZooZoo lookalike and nails it with their new Android One ad series

I was almost always of the belief that animated videos will never work in a B2C context. This is the reason I never became party to this whole new concept in video marketing called “Brand…

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Hook, Line and Clincher - Marketing blog from India

A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read about marketing case studies, consumer trends, brand and advertising strategy by marketers in India.

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