Hovgaard’s notebook

Emerging from the crisis stronger: 9 opportunities for innovation

The global crisis forced many…

The power of context: Using behavioural design for sustainability and well-being

For a long time…

Designers! We need to stop doing harm. It’s time we design for people, profit and planet.

Hi! I’m Erlend, pleased to meet you 👋

I innovate for better business with design thinking and lean startup.

Service design that gives you an enduring edge

It’s time to advance from service design focused on sheer customer orientation and simplification. Only unique brand experiences can build long-lasting…

15 common web pitfalls and how to avoid them

Many of the mistakes organisations make in their work with their website are recurring. Here’s a list of what I see as the 15 most common pitfalls and some…

Get foxy or get dumped

At Creuna where I work we talk a lot about why firms should become truly customer-centric and improve customer…

Why I’m gonna fail harder

Creativity is vital for innovation. And, in fact, the ability to innovate has essentially replaced raw materials, labour and capital as the key sources of economic value. Some form of creativity is now the primary source of competitive advantage in the developed world, according to…