Management

Get foxy or get dumped

At Creuna where I work we talk a lot about why firms should become truly customer-centric and improve customer…

Why I’m gonna fail harder

Creativity is vital for innovation. And, in fact, the ability to innovate has essentially replaced raw materials, labour and capital as the key sources of economic value. Some form of creativity is now the primary source of competitive advantage in the developed world, according to…

Why Google’s acquisition of Motorola is very risky

Monday’s shock story was that Google is buying Motorola Mobility, the handset division of Motorola, for a whopping $12.5 billion. That’s a 63% premium…

What is creativity and why is it important for businesses?

This an excerpt from my bachelor’s dissertation (references are removed to increase readability).

Modern economies are increasingly dependent on knowledge. The management guru Peter Drucker argued in…