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Andrew Bruce Smith in In Front Of Your Nose

Is social media and digital advertising drowning in a sea of fakery?

(Note: this article was first posted on my LinkedIn profile on Thursday, May 8th, 2014)

Did you know that:

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Is online press coverage the best form of SEO?

When analysing Google SERP results, you often find that the top ranked pages are press articles. And press articles that have been published very recently.

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Network topology in action with Traackr: CIPR Share This Too

As my fellow CIPR Social Media Panel member Rachel Miller has already ably blogged, Share This Too is due to be published by Wiley at the end of August.

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Why the current #CIPR Presidential election is so important for the PR industry

CIPR
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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

PR, Penguins and Pandas

There was a great post from Chris Lake at EConsultancy this week entitled: Three reasons why publishers hate living in a post-Penguin, post-Panda world.

For those unfamiliar with Penguin and Panda, they were the code names for two major Google algorithm updates…

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Escherman Announces Solution Partnership with Nimble: social CRM for PR

escherman: Nimble Solution Partner
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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Why Justin Cutroni’s post on Google Analytics and PR is so important for the PR industry — #pranalytics

Justin Cutroni is one of the acknowledged masters of Google Analytics, right up there with the godfather himself, Avinash Kaushik. Currently an Analytics…

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Which journalists aren’t worth engaging with on Twitter?

Consider the following argument:

Most journalists are on Twitter.

PRs should therefore spend more time “engaging” with journalists on Twitter.

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Using MajesticSEO TrustFlow for online press coverage targeting

Back in May 2012, SEO tools firm MajesticSEO announced a concept called FlowMetrics — this was broken down into two areas: Citation Flow and Trust Flow

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Go to the profile of Andrew Bruce Smith
Andrew Bruce Smith in In Front Of Your Nose

Crowdbooster: an inexpensive social media measurement tool for those new to social media

One of the most common questions asked on my CIPR Social Media workshops is: can I recommend an inexpensive social media measurement tool?

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In Front Of Your Nose
In Front Of Your Nose
Andrew Bruce Smith on social media, analytics, SEO, PPC and PR
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