Why poor backlink requests are like bad PR Pitches

The SEO vs PR debate continues to rumble on. However, on a very tactical level, it occurred to me that certain SEO practitioners are starting to emulate some of PR’s worst habits — specifically, the bad pitch. Or at least it’s SEO equivalent…


More tips on journalist backgrounders

While I’m on the subject, I forgot to mention that you can use Diigo to create a neat little slideshow of your saved bookmark lists — here’s my nascent list of UK technology journalists. With Diigo you can add annotations to each page — and you can choose to do…


Was Alistair Campbell a freelance gigolo?

Asks Liz Hodgkinson. 


She apparently interviewed the then unknown student/teacher
Alastair Campbell in his pre-Labour spin years and her piece was published by the Sun in May 1980. She claims that when Campbell’s biographer Peter Oborne tried to find the…


Is PR still living in the 1980s?

(This post first appeared on the CIPR Conversation site.)

Someone showed me the slide deck for a new business pitch from a very well respected PR firm this week.


More on what PR agencies do and don’t do

Those delightful folk at World’s Leading (see what I did there TWL?) picked up on my earlier post on the PR Week feature about how PR agencies spend their time.


An open source model for PR?

For a number of years, I ran the UK PR account for MySQL, the ubiquitous open source database (and recently acquired by Sun for $1bn).

In that time, I got to know some very bright people there (not least the inestimable Marten Mickos, MySQL’s CEO), as…

In Front Of Your Nose
In Front Of Your Nose
Andrew Bruce Smith on social media, analytics, SEO, PPC and PR
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