Inkceptional

What’s Your Email Code Longevity?

My fellow #emailgeeks, allow me to blow your mind.

I wrote this tutorial on building a fluid responsive email back in 2015.

There have been a few changes in email clients and rendering since then — Gmail adding media…

Stig’s Better Email Video Previews with Inkcite

Stig Morten Myre’s Better Video Previews for Email is a modern approach that leverages CSS animation, responsive background images and VML to give your recipients a more engaging, interactive video preview experience.

Simplify Email Coding With Content & Display Patterns

Dan Mall’s amazing piece about Content & Display Patterns should be of particular interest to email developers. Coding modern, responsive emails often requires the coder to wrestle with hundreds of lines of duplicate code, deeply nested…

Prevent Gmail, iOS From Turning Phone Numbers Into Links

Many email clients (including Gmail and mobile devices) will automatically transform phone numbers into links. Prevent this behavior using the zero-width white space character (​) Instead of this:

Minify Your Emails To Improve Deliverability & Engagement

Based on research by Email on Acid, the overall size of your email’s HTML can have a big impact on the deliverability and performance of your email. Sending an unnecessarily large email:

Fluid, High Resolution Background Images in Email

Recently, in the Litmus Community, someone asked if high-resolution background images could be used with the Fluid-Hybrid responsive email technique.

Free Fluid-Hybrid Responsive Email Template in Only 36 Lines of Markup

Creating a modern, responsive HTML email using the popular Fluid-Hybrid technique normally requires hundreds of lines of code chockablock full of nested tables, floating divs, Outlook-conditional logic and a…