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Emailgeeks since 2007

Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Apr 30, 2018

What’s Your Email Code Longevity?

My fellow #emailgeeks, allow me to blow your mind.

I wrote this tutorial on building a fluid responsive email back in 2015.

There have been a few changes in email clients and rendering since then — Gmail adding media…

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2 responses
Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Jan 7, 2017

Stig’s Better Email Video Previews with Inkcite

Stig Morten Myre’s Better Video Previews for Email is a modern approach that leverages CSS animation, responsive background images and VML to give your recipients a more engaging, interactive video preview experience.

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Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Feb 10, 2016

Simplify Email Coding With Content & Display Patterns

Dan Mall’s amazing piece about Content & Display Patterns should be of particular interest to email developers. Coding modern, responsive emails often requires the coder to wrestle with hundreds of lines of duplicate code, deeply nested…

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Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Dec 24, 2015

Prevent Gmail, iOS From Turning Phone Numbers Into Links

Many email clients (including Gmail and mobile devices) will automatically transform phone numbers into links. Prevent this behavior using the zero-width white space character (​) Instead of this:

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Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Dec 23, 2015

Minify Your Emails To Improve Deliverability & Engagement

Based on research by Email on Acid, the overall size of your email’s HTML can have a big impact on the deliverability and performance of your email. Sending an unnecessarily large email:

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1 response
Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Dec 16, 2015

Fluid, High Resolution Background Images in Email

Recently, in the Litmus Community, someone asked if high-resolution background images could be used with the Fluid-Hybrid responsive email technique.

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Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Dec 3, 2015

Free Fluid-Hybrid Responsive Email Template in Only 36 Lines of Markup

Creating a modern, responsive HTML email using the popular Fluid-Hybrid technique normally requires hundreds of lines of code chockablock full of nested tables, floating divs, Outlook-conditional logic and a…

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Go to the profile of Jeffrey Hoffman
Jeffrey Hoffman
Nov 12, 2015

Build a Modern, Responsive Email with Inkcite

In this tutorial, I’m going to show you how to build a modern, responsive email using Inkcite, a free, open-source email framework. You will learn about:

  • Creating a new Inkcite project
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