Archive of stories published by InnovateForward

Discovering the Job To Be Done in 4 Steps

Part 1

Understanding what is a Job To Be Done (JTBD) is all well and good if you’re trying to build a better product or sell more milkshakes. But just understanding the concept of a JTBD doesn’t help you find out what the JTBD…


Thoughtless Acts?

As the organizer of the Boston Design Thinking Meetup, I am lucky enough to get to prototype workshops and try them out on unsuspecting victims. They don’t always go well, but when they do, it can be inspiring and invigoration for the folks that attend and down-right electric for me.

These were the top 10 stories published by InnovateForward; you can also dive into yearly archives: 2016, 2017.

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InnovateForward
The LOFT: Lab of Forward Thinking™, is a platform that explores emerging technologies, new business processes and consumer needs to deliver innovative solutions. This is an ecosystem with centers in Boston, Singapore & Toronto.
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