Have you attended one of those sessions where you’re asked to be creative or come up with innovative ideas on the spot? In this era…
Understanding what is a Job To Be Done (JTBD) is all well and good if you’re trying to build a better product or sell more milkshakes. But just understanding the concept of a JTBD doesn’t help you find out what the JTBD…
Meetings suck. I’m not the first to say it. I have a few ideas why they suck and I will…
As an organization starts to focus on adopting new technology, there are overarching new concepts…