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Interactive Mind
Interactive Mind
a collection of insightful articles on modern UI & UX design theory, and usability.
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Slack’s design is not secret sauce
Matt Bond
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Branding: Slack’s Not So Secret Sauce

I’ve written before that branding, not design nor technology, is what creates disruptive products.

Brand builders look into customers’ minds and see fertile space to settle. They align every aspect of their product, from internal…