The Harvard Business Review has published a fascinating look at the world of online in-game marketing. Not only does it give a great summary of what’s going on in that space currently, but it suggests that marketing toward a user’s in-game…

Just a quick note on an event people might enjoy attending. As a follow-up to the Harvard Business Review’s article on avatar-based marketing, Harvard’s Berkman Center is hosting a roundtable discussion on avatar-based marketing on the privately owned…

American Apparel, the famed sweatshop-free clothing company from downtown Los Angeles, has added another country to the list of nations that it now operates stores in — the virtual world of Second Life.

George Kliavkoff, executive vice president of business for MLB Advanced Media, said that television viewers who used Slingboxes to consume media away from their home town were effectively stealing content from cable operators when they rebroadcast it for personal…

I’m wondering what you’ve heard or think of this study. (See Ad Age Article)

I have a relationship with Pam Horan and OPA(they are doing a panel next week in LA –‘eyes on the internet’ ), and was going to poke…

I hate to point to the New York Times two posts in a row, but today the Old Grey Lady talks about why Toyota is paying for product placement in the 8- to 15-year-old online community Whyville.net.

A great example of how consumer-generated content skyrocketed the sale of hip-shaking Latin singer Shakira’s music and broke a digital music downloading record is recounted today in the New York Times.

Purchasing an airline ticket can be a confusing task. Prices tend to fluctuate wildly and don’t necessarily seem to follow a pattern. Farecast is a new online application that uses historical data and real-time price monitoring to try to change…

Chris Anderson, editor-in-chief of Wired Magazine and the man behind the Economist’s Internet coverage, is releasing a book this month called “The Long Tail: Why the Future of Business is Selling Less of More.” Recently, a snippet of the book was published in Wired and, while it focuses on…