Top Stories published by IPG Media Lab in 2006

In-Game Marketing Should Target Users’ Avatars?

The Harvard Business Review has published a fascinating look at the world of online in-game marketing. Not only does it give a great summary of what’s going on in that space currently, but it suggests that marketing toward a user’s in-game…


Casual Gaming Prefered To Movies For Many

It might be old news to some, but apparently a growing number of Americans would rather play casual video games like Solitaire and Bejeweled instead of watching television or going to movie theaters, according to a new study commissioned by Real Networks…


Faux Consumer-Generated Anti-Al Gore Video

The Wall Street Journal is now reporting that a purportedly homemade video which portrays Al Gore as the Penguin (the Batman villain) that brainwashes actual penguins and blames everything from the current problems in the Middle East to Lindsey Lohan’s…


Major League Baseball Games Come To Second Life

The Electric Sheep Company has just announced that it’s going to be hosting real-time enactments of two major league baseball games this month at a virtual Yankee Stadium. Electric Sheep worked with MLB.com to do something similar for their…


Lagging U.S. SMS Adoption

Business 2.0 Magazine is featuring a rather interesting article on why Americans aren’t picking up text messaging. All in all, the article, written by Paul Kedrosky, the executive director of UCSD’s Center for Entrepreneurism and Technology Advancement, gives a pretty simple…


It’s all about the YouTube brand

Last night at the Creative Commons salon in SF (http://wiki.creativecommons.org/Salon) the buzz around the Google — YouTube deal was not so much about the implications on Big Media content but rather about the content posted by independent users. The Burning Man-esque…

These were the top 10 stories published by IPG Media Lab in 2006. You can also dive into monthly archives for 2006 by using the calendar at the top of this page.