The Harvard Business Review has published a fascinating look at the world of online in-game marketing. Not only does it give a great summary of what’s going on in that space currently, but it suggests that marketing toward a user’s in-game…

Electronic Arts is going to make more than $2 million this holiday season using dynamic advertising. Or, at least, so EA spokesperson Jeff Brown told the Wall Street Journal today (subscription required).

It might be old news to some, but apparently a growing number of Americans would rather play casual video games like Solitaire and Bejeweled instead of watching television or going to movie theaters, according to a new study commissioned by Real Networks…

The Wall Street Journal is now reporting that a purportedly homemade video which portrays Al Gore as the Penguin (the Batman villain) that brainwashes actual penguins and blames everything from the current problems in the Middle East to Lindsey Lohan’s…

Just a quick note on an event people might enjoy attending. As a follow-up to the Harvard Business Review’s article on avatar-based marketing, Harvard’s Berkman Center is hosting a roundtable discussion on avatar-based marketing on the privately owned…

The Electric Sheep Company has just announced that it’s going to be hosting real-time enactments of two major league baseball games this month at a virtual Yankee Stadium. Electric Sheep worked with MLB.com to do something similar for their…

Business 2.0 Magazine is featuring a rather interesting article on why Americans aren’t picking up text messaging. All in all, the article, written by Paul Kedrosky, the executive director of UCSD’s Center for Entrepreneurism and Technology Advancement, gives a pretty simple…

Last night at the Creative Commons salon in SF (http://wiki.creativecommons.org/Salon) the buzz around the Google — YouTube deal was not so much about the implications on Big Media content but rather about the content posted by independent users. The Burning Man-esque…

American Apparel, the famed sweatshop-free clothing company from downtown Los Angeles, has added another country to the list of nations that it now operates stores in — the virtual world of Second Life.