Army to Offer Branded Games at Arcades

So, it appears that the U.S. Army is going to be placing coin-operated versions of its successful America’s Army military game at arcades through the U.S.

For those who might not be familiar with the line of games, America’s Army is a…

Virgin’s Sugar Mama Is a Sweet Deal

People don’t want to receive ads on their cellphones, all agreed. But there’s been virtually no consensus so far on how to get wireless subscribers to put up with what many see as a mobile version of spam (in fact worse than spam, because it costs $0.15 per). So…

Example of Commercial going Viral on You Tube

Here is an example of how a TV commercial can go viral on YouTube:

1. The actual spot is uploaded multiple times
2. The spot gets remixed
3. The spot gets spoofed

30 Things I Love or Hate About The iPhone

The Lab finally received the new iPhone last week. Since then, I’ve been digging down into the features to see what all the hype is about. What I found is a mixture of positive and negative aspects. My summary, for those who don’t want to read all…

Self-Service in the ER

If you have had the unfortunate experience of an emergency room visit, you’d know that sometimes you have to wait in line for hours, just to check in. Parkland Memorial Hospital in Dallas is trying to change this. They are among the very first to install self-service kiosks in their…

The Medium is the Audience

Since Facebook opened its platform to third party applications, some of these widgets have seen growth rates that I have not seen since Hotmail’s early days. The viral fuel is all of your friends are notified when you add a new application. Facebook applications are already…