Writers’ Strike: Impact and Implications

With the writers’ strike now underway, we still do not have a full handle on specific programming strategies of all the broadcast networks. But we do have enough information to predict how audience levels might be affected.

T-Mobile Taps “Surface” to Jazz-Up In-Store Experience

T-Mobile USA, the number three domestic carrier by volume, is looking to up the ante with its in-store experience—inking a deal to install Microsoft’s new coffee table computers, dubbed “Surface.”  With its announcement…

Army to Offer Branded Games at Arcades

So, it appears that the U.S. Army is going to be placing coin-operated versions of its successful America’s Army military game at arcades through the U.S.

For those who might not be familiar with the line of games, America’s Army is a…

Virgin’s Sugar Mama Is a Sweet Deal

People don’t want to receive ads on their cellphones, all agreed. But there’s been virtually no consensus so far on how to get wireless subscribers to put up with what many see as a mobile version of spam (in fact worse than spam, because it costs $0.15 per). So…