Top stories published by IPG Media Lab in February of 2008

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Top Stories published by IPG Media Lab in February of 2008

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2008

February

IPG Media Lab in IPG Media Lab

Feb 27, 2008

Tracking Your Brand in Social Media

What are people saying about your brand? What are the issues and topics that are engaging your customers? How are individuals influencing others with their thoughts and comments? Bant Breen interviews Chris Ramsey of Radian6 to discuss the state of online social…

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Feb 15, 2008

The Fight for Mobile Search

The Mobile World Congress in Barcelona is now wrapping up, with one of the more notable soundbites coming from Google — reporting yesterday that it’s seeing 50 times more searches on the iPhone than any other mobile handset.

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Feb 22, 2008

Examing the Collective Intelligence of Gaming

I just wanted to give a quick little mention for anyone interested in Alternate Reality Gaming here. Jane McGonigal, one of the people behind the hugely successful “I Love Bees” viral campaign that surrounded the release of Halo 2, has published a…

IPG Media Lab in IPG Media Lab

Feb 12, 2008

See Spot Runner

Spot Runner is one of the more progressive marketing services and technology providers. Spot Runnerâ€™s online system is changing the way advertisers are thinking about creating, planning and buying all forms of media from local television to online search. Bant Breen interviews Andrew Bloom of Spot…

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Feb 5, 2008

Are They Sirius?

Nope! They’re ONDAS Media and the latest to hit the satellite radio universe. The catch is you need to be cruisin’ the Autobahn or rollin’ your drop top around Mar Bella to get it. It’s ONDAS Media’s European foray into satellite-based radio bringing together ONDAS Media and Nissan Europe.

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Feb 4, 2008

Going Mobile in 2008

Mobile phones are playing an increasingly important role in marketing. Marketers are utilizing mobile devices as a media channel to run video and text based content, campaigns and promotions as well as employing mobile phones as the “media glue” for integrated marketing efforts. Watch the…

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Feb 26, 2008

Everybody Has One Book Inside Them?

It’s the age of self expression. Easy-to-create software programs have spurred the massive growth of blogs, podcasts, and videos. Social tools such as RSS Feeds have made it easy for these would-be writers, directors and artists to connect to a large audience. While…

January 2008

March 2008

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Adam Simon