Top Stories published by IPG Media Lab in March of 2008

Half of the U.S. Population Plays Casual Games

It’s been a big week for gaming. The cool folks over at research company Interpret have released some pretty impressive numbers regarding casual gaming. We’ve already known that about 70 percent of women over the age of 40 play casual games, but…


Digital Signage Expo 2008

Last week’s Digital Signage Expo really echoed the current state of the digital out of home industry: it’s growing fast, and with that growth the game is a-changin’. Yes, the majority of the exhibitors were nuts-and-bolts technology plays but most of the conversations on the floor…


Health 2.0: Live Doctor Chats and Celebrity Drug Cocktails

Earlier this week, I was in San Diego, attending the Health 2.0 conference. The conference featured numerous companies showcasing their innovative digital health tools. Many were startups launching in recent months such as…


Cool on the DSE floor

LG Norm Hitzges, former Dallas Cowboy signed books in Las Vegas while he was physically sitting in Dallas, Texas. A live demonstration of LongPen, a long distance, real-time, real pen and ink writing and signing device. Attendees could chat with and request a personalized message from Mr…