In recent years, the Hispanic market has undergone a dramatic transformation — one that marketers need to be aware of because their marketing efforts may not be reaching the intended target. In honor of Hispanic Heritage Month, let’s de-bunk some key myths.



Myths:

#1…

Organized crime is going virtual. A recent McAfee report outlines how virtual world economies are being used by organized crime as a new way to launder money. Because many of these virtual worlds have an internal economy tied to real world economies, they have become a focus of organized crime…

So sue us: When RealNetworks Inc (the folks who brought you the RealPlayer) released a new software Tuesday that allows consumers to make copies of DVDs easily using their PC, the Motion Picture Association of America promptly sued the company, and now RealNetworks is suing the…

This week Wired blogger Charlie Sorrel profiles the new ticketing experiment from France’s railway company, SNCF. The idea to allow consumers to recharge their tickets using non-cash devices is not new…