Location Based Services (LBS) seem to be gaining momentum and a certain level of respectability. For the uninitiated, LBS is the leverage of applications/devices that use positioning as a value add to services. This is typically found on mobile phones, Personal…

Today, NBC Universal launched a sci-fi serial web show starring Rosario Dawson called Gemini Division. While the show’s creatives may have some work to do to create a truly compelling oeuvre, they are off to a promising start for the future of Web-based television — not to…

With high gas prices a wedge issue in this year’s Presidential election, Sen. Barack Obama’s campaign was planning to take their message to the pump, literally. But then came the news that Gas Station TV refused to run any political ads on their network of gas pump…

With Back-to-School approaching, many apparel companies such as Kohls, Sears and J.C. Penney have kicked up the bucks to create virtual communities like stardoll.com and zwinky.com: Online environments where kids can purchase virtual dollars to buy clothing for their…

In Japan, using your cameraphone to engage with advertising is old hat. They have been placing quick response codes (QR) in their out-of-home and print pieces for a few years now — which are basically barcode-looking things that can hold a ton of information. (Have a look here…

In-game advertising has taken a big leap with a new campaign for Paramount Picture’s new film Tropic Thunder. This month the action film is being advertised through an in-game scavenger hunt within Rainbow Six: Vegas 2. The hunt is comprised of nine dynamically…

Last week I got married (Read this blog by Lori Schwartz on engagement in the digital age). It was a fine affair-we kept it as small as we could and capped our budget at about half of the average spent on weddings in the U.S. We also attempted, out of curiosity and a…