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Top Stories published by IPG Media Lab in October of 2023
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2023
October
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Richard Yao
in
IPG Media Lab
Oct 12, 2023
A Reality Check on Virtual Reality
And why brands should still pay attention to VR developments
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31
Richard Yao
in
IPG Media Lab
Oct 26, 2023
The AI-Fueled Evolution of Search & What It Means for Marketers
Three key trends in search to keep an…
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2
Katy Geisreiter
in
IPG Media Lab
Oct 5, 2023
The Social Commerce Pivot
When live commerce doesn’t take off, platforms and brands alike must…
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1
Thomas Trudeau
in
IPG Media Lab
Oct 20, 2023
Diagnosing the Disconnect: Ad Spending on Gaming Lags Despite Scale & Interest
What we learned from…
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17
IPG Media Lab
in
IPG Media Lab
Oct 23, 2023
Lab Podcast: Episode 150
Generative AI & Its Impact on Advertising
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18
IPG Media Lab
in
IPG Media Lab
Oct 20, 2023
Lab Weekly — 10/20/2023
Recap of the IAB Gaming Summit; plus, the latest news about YouTube’s new AI…
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IPG Media Lab
in
IPG Media Lab
Oct 13, 2023
Lab Weekly — 10/13/2023
Virtual Reality in 2023; plus, the latest news about the generative AI and…
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IPG Media Lab
in
IPG Media Lab
Oct 27, 2023
Lab Weekly — 10/27/2023
The evolution of AI search, new Floor 9 episode, plus, the latest news about…
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IPG Media Lab
in
IPG Media Lab
Oct 6, 2023
Lab Weekly — 10/06/2023
What’s next for social commerce; plus, the latest news about the generative AI…
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September 2023
November 2023
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Scott Elchison
Sharon Soh
Chelsea Freitas
Ryan Miller
Benjamin Hone
Dante Leví Bautista
Richard Yao
Angel Mendoza
Santiago Garces
Florencia Crosta
Sean Ahearn
Jordan Pini
Sebastián González-Rubio
Felipe Kopaitic
Josh Mallalieu
Katy Geisreiter
Chelsea Freitas
Kelvin Mak
Kate Walkom
Jocelyn Tse
Pradon Sirakovit
Aditya Kilpady
Thomas Trudeau
Aditya Kilpady
Dr. Jeriad Zoghby