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Creative Optimization
ironSource LevelUp
Analysis and opinion from game industry leaders
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Creative Optimization
Dan Greenberg
in
ironSource LevelUp
Jul 25, 2021
Optimizing creative performance following the iOS 14 privacy updates
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2
Reuben Lewis
in
ironSource LevelUp
Aug 27, 2020
Q&A with Miniclip, N3TWORK, and Tripledot Studios
The biggest trends in performance marketing and ad…
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21
Dan Greenberg
in
ironSource LevelUp
Mar 24, 2020
How to build a winning creative team in your mobile game studio
From key traits required from…
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70
1 response
Dan Greenberg
in
ironSource LevelUp
Jan 14, 2020
The last available lever: Where mobile creative is going next
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51
Yevgeny Peres
in
ironSource LevelUp
Jul 17, 2019
Identifying the marketability of a game
Developers must consider marketability early in the shipping…
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175
Dan Greenberg
in
ironSource LevelUp
Jun 13, 2019
Reaching god mode (and why you need to know IPM to do it)
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17
1 response
Dan Greenberg
in
ironSource LevelUp
Jun 12, 2019
The what, how, and why of playable ads
Advertisers are experimenting with a new ad format that’s…
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10
Melissa Zeloof
in
ironSource LevelUp
Jun 12, 2019
Why marketers should be leveraging playable ads
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Dan Greenberg
in
ironSource LevelUp
Jun 11, 2019
Ad creative localization — how local must you go
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13
Dan Greenberg
in
ironSource LevelUp
Jun 4, 2019
How to create retention in playable ads
Get users to complete your playable ad to the end by…
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3
1 response