The Hidden Value of Acxiom’s LiveRamp

LiveRamp has positioned itself as the switchboard of digital…

ID Syncing In Action

LiveRamp’s ID syncing network is interesting in theory, but how does it operate…

Audience Syndication — A Peek Behind the DMP Curtain

In a recent post, I highlighted some strange…

A Walk Across The Lumascape

5 key steps of every programmatic transaction

When Deterministic Identity Isn’t Good Enough

The Case for Probabilistic Data

The Beautiful Transparency of Header Bidding

Pulling back the curtain on auction dynamics

The Little Black Book of Ads

Jounce Media’s guide to ad tech

Chris Kane

Digital Advertising’s Napster Problem

Stealing publisher data is as easy as a 1999 mp3 download

Data-Driven Audience Discovery

For all the sophistication that DSPs are bringing to media buying, audience buying remains more art than science and too often undermines otherwise successful advertising strategies. Many advertisers employ an iterative test and learn process that allocates significant media…

The Unintended Economics of Facebook’s Unified Ad Auction

Facebook just delivered another blow to DSP…