Juan Fernando Pacheco

Mastercard introduces accessible card

According to the latest report, new data shows 43 million people currently are living with…

What is the difference between Product Design and UX Design?

How to get started in UX — Part Two

A few days before, I posted the first part of how to get started…

How to get started in UX — Part 01

In this post, I want to share with you six simple steps toward how…

Aesthetics scale

At the end of the day the proposed aesthetic metrics will serve in future empirical…

3E (Expressing Experiences and Emotions)

3E is a self-report method in which the user is provided with…

What is UX design?

In this post, I want to share my point of view on what UX design is, in a few words, what to expect and what not to expect. I…

IDEO Human-Centered Design (HCD) Design Process

IDEO defines Human-Centered Design (HCD) as a creative…

UBC’s Strategic Design Method (SDM)

The University of British Columbia design process

Abstract