A Startup’s How-to Guide for Product Hunt

As you have probably seen in the last few months, being featured on Product Hunt is a great way to drive traffic to your site and hopefully get more customers. While a lot of traffic is never a bad thing, being prepared can mean the difference between…

What is iBeacon?

So you are hearing about iBeacons pretty much everywhere in technology news these days. What are these things?

Well, any explanation of iBeacon should start off with an understanding of the underlying technology. At their core, beacons are small, relatively inexpensive…

Announcing the Rover Developer Hub and Open Source iBeacon SDK

Over the past 7 months, we’ve had the chance to speak with hundreds of developers, agencies, and brands looking to build iBeacon experiences into their existing mobile apps. A common question keeps coming up — I’ve got my…

Apple Pay and iBeacon Will Change Your Mobile Experience

If iBeacon is game changing for mobile, and Apple Pay has big implications for payments, what are the implications of these forces combined?

The Future of Brand Loyalty is a Great Customer Experience on Mobile

Over the years, brands and retail chains have tried just about everything to earn customer loyalty and increase sales. Discounts, celebrity endorsements, loyalty points and good old-fashioned friendly and…