Use Case: Rewarding customer loyalty at a grocery store

Most grocery chains use loyalty programs to reward return shoppers, and drive sales. By understanding who our shopper is and where they are in…

Use Case: Improving the Music Festival Experience with Beaons

There isn’t a major festival today that doesn’t include a digital component to enhance the experience. Many provide apps to their visitors to…

Considerations for a Successful Beacon Deployment

The Emerging Beacon Ecosystem

When Apple first quietly announced its iBeacon protocol back in September of 2013, the swell of excitement commenced. Finally, smartphone apps could be truly ‘smart’ and…

Eddystone: Google’s Open Source iBeacon Alternative

Today Google jumped in to beacons in a very big way. Enter Eddystone.

That makes Facebook, Twitter, Apple and Google major stakeholders in an ecosystem that is about to explode. It also provides some serious…

Use Case: An Aquarium Beacon Experience

We’ve all been to museums, zoos or galleries where your guided tour consists of a dusty pair of headphones and an old mp3 player. Why not take advantage of your…

Getting Proximity Marketing Right on Mobile

Every marketer understands the increasing necessity of investing in their mobile…

Announcing the New Rover iBeacon Content Management System

Today we are excited to announce a major update to the Rover beacon content platform. Over the past year, we have heard great feedback from marketers and developers who are using Rover to build beacon-based content and…

Design Tutorial: Creating a Badge Style iBeacon notification with Rover