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The Importance of Being Reviewed

The Importance of Being Reviewed

When a project is finished we all think of the obvious next steps: sending the final invoices, maybe a debrief, or if everything went well…
Go to the profile of Sean Sutherland
Sean Sutherland
Lessons from Google’s CMO or Sean Heads to In-N-Out Burger, Again

Lessons from Google’s CMO or Sean Heads to In-N-Out Burger, Again

Less than a week ago I was soaking up the sun on the west coast, again a proud attendee and supporter of Startup Grind’s Global Conference…
Go to the profile of Sean Sutherland
Sean Sutherland
You Got Your Politics in my Commercial

You Got Your Politics in my Commercial

As an industry, advertising has always strived to be as reflective of the times as possible in order to better represent brands as…
Go to the profile of Sean Sutherland
Sean Sutherland
Strategy
Things to Consider When Choosing a Marketing Partner

Things to Consider When Choosing a Marketing Partner

If you’re reading this blog, there’s a good chance you fall into one of the following buckets:
Go to the profile of Sean Sutherland
Sean Sutherland
Everything You Need to Know About Copywriting, if You’re Not a Copywriter

Everything You Need to Know About Copywriting, if You’re Not a Copy...

Copywriting is the activity or occupation of writing the text of advertisements or publicity material. That’s the Oxford dictionary…
Go to the profile of Sean Sutherland
Sean Sutherland
3 Good Reasons You Should Invest in Creative Advertising

3 Good Reasons You Should Invest in Creative Advertising

Asking people to buy stuff is hard. We’re bombarded by advertising and brand experiences thousands of times a day, and yet our our ability…
Go to the profile of Sean Sutherland
Sean Sutherland
Video
Video Marketing Secrets we Learned from Blockbuster Movie Trailers

Video Marketing Secrets we Learned from Blockbuster Movie Trailers

It’s officially summer! Technically the summer season starts on June 21st, but the summer movie season is already in full swing and our…
Go to the profile of Sean Sutherland
Sean Sutherland
5 Things Your Commercial Must Do

5 Things Your Commercial Must Do

Those print ads you’ve been running just aren’t getting enough attention, and you’ve decided it’s time for a commercial. Before we talk…
Go to the profile of Sean Sutherland
Sean Sutherland
We Won Some Addy Awards! Pt. II

We Won Some Addy Awards! Pt. II

Guess who’s back? Back again? We are because we have more Addy wins to tell you about. As you’ll recall, last week we shared our ad for…
Go to the profile of Sean Sutherland
Sean Sutherland
Design
10 Blogs to Read Between Answering Morning Emails and Taking an Early Lunch

10 Blogs to Read Between Answering Morning Emails and Taking an Early Lunch

When you're ground up and burnt out like communal coffee and it's time for you're 30-minute long 15-minute break where do you turn?
Go to the profile of Amanda Jennings
Amanda Jennings
Is the 5 Dollar Logo too Good to be True?

Is the 5 Dollar Logo too Good to be True?

Absolutely, but that doesn’t mean startups on a budget have no options. Discount design services can be useful for businesses that aren’t…
Go to the profile of Sean Sutherland
Sean Sutherland
The Secret to Brainstorming Like a Professional

The Secret to Brainstorming Like a Professional

We recently presented a simple 5 step process for creative ideation anyone could benefit from. However we also pointed out the technique…
Go to the profile of Sean Sutherland
Sean Sutherland
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