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Things to Consider When Choosing a Marketing Partner

Things to Consider When Choosing a Marketing Partner

If you’re reading this blog, there’s a good chance you fall into one of the following buckets:
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A Case Study: The Urban Teachers Website

A Case Study: The Urban Teachers Website

The Client:
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Why the GDPR Still Matters, Even If It Doesn’t Apply to Us

Why the GDPR Still Matters, Even If It Doesn’t Apply to Us

It’s a week after the 2 year deadline for businesses to comply with GDPR and here at Kapowza well, thankfully, it does not apply to us. The…
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Video Marketing Secrets we Learned from Blockbuster Movie Trailers

Video Marketing Secrets we Learned from Blockbuster Movie Trailers

It’s officially summer! Technically the summer season starts on June 21st, but the summer movie season is already in full swing and our…
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6 Indispensable Creative Tools we Refuse to Work Without

6 Indispensable Creative Tools we Refuse to Work Without

There ought to be a workplace productivity app to help find the best workplace productivity apps. Since there appears to be a gap in the…
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Is the 5 Dollar Logo too Good to be True?

Is the 5 Dollar Logo too Good to be True?

Absolutely, but that doesn’t mean startups on a budget have no options. Discount design services can be useful for businesses that aren’t…
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The Secret to Brainstorming Like a Professional

The Secret to Brainstorming Like a Professional

We recently presented a simple 5 step process for creative ideation anyone could benefit from. However we also pointed out the technique…
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Everything You Need to Know About Copywriting, if You’re Not a Copywriter

Everything You Need to Know About Copywriting, if You’re Not a Copy...

Copywriting is the activity or occupation of writing the text of advertisements or publicity material. That’s the Oxford dictionary…
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3 Good Reasons You Should Invest in Creative Advertising

3 Good Reasons You Should Invest in Creative Advertising

Asking people to buy stuff is hard. We’re bombarded by advertising and brand experiences thousands of times a day, and yet our our ability…
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5 Steps To Turn Your Brand’s Audience Into Advocates

5 Steps To Turn Your Brand’s Audience Into Advocates

Communication is a two way street. Too often brands talk at their audience rather than engage with them. When a brand manages to hit that…
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5 Ways for Marketing to Use Your Data Responsibly

5 Ways for Marketing to Use Your Data Responsibly

Due in part to a recent series of unfortunate events playing out in the headlines, we’re temporarily disrupting our standard formula of…
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SXSW: It’s Déjà Vu all Over Again

SXSW: It’s Déjà Vu all Over Again

When Dan and I left Austin at the end of SXSW 2017, we loaded up our bags onto a regional-Uber-substitute and flew back to Baltimore…
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How to Have Great Ideas in 5 Simple Steps

How to Have Great Ideas in 5 Simple Steps

Creativity; either you have it or you don’t. Some people are “left brained”, others are “right brained.” We’re either logical or creative…
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How to Make Interesting Logos: Rockstar Edition

How to Make Interesting Logos: Rockstar Edition

Designing a logo is easy. However, designing a great logo takes a bit more work. Logos are more than a fancy typeface and a swishy line…
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Startup Grind Recap or What I Learned In Between In-N-Out Burger Indigestion

Startup Grind Recap or What I Learned In Between In-N-Out Burger In...

With the glow of a San Francisco tan fading from my skin, I figured now would be a great time to draft up my thoughts on the 5th annual…
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50 Marketing Terms You Should Know

50 Marketing Terms You Should Know

Ever been in the middle of a marketing meeting and your agency starts throwing out a bunch of technical jargon you’ve never heard before…
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Murphy’s Law of Traveling

Murphy’s Law of Traveling

We’ve been preparing Sean all month for Startup Grind Global. He’s booked his flight, reserved a hotel, and found a ride from the airport…
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Start up your Startup Marketing Part 4: The Interview

Start up your Startup Marketing Part 4: The Interview

We’re back this week as promised with our friend and startup marketing guru, Heather Fields! So Heather, to get started, can you tell us a…
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Start up your Startup Marketing Part 3: The Fun Stuff

Start up your Startup Marketing Part 3: The Fun Stuff

Welcome back! Its week three of our startup marketing guide and it’s finally time for “The Fun Stuff.” Over the last two weeks, we’ve…
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Startup your Startup Marketing Part 2: Strategy

Startup your Startup Marketing Part 2: Strategy

Welcome back, this is week two of our comprehensive guide to startup marketing. If you missed last week, go back and take a look at “The…
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