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Kapowza

kapowza.co - We're a Baltimore based independent full-service creative agency that's made up of some nice folks that make some incredible work. We partner with our clients to make them unforgettable by harnessing the storytelling power of design, video, and digital.

When Sales Promotions Backfire

When Sales Promotions Backfire

The Build-a-Bear bedlam has a simple explanation.

Amanda Jennings

Jul 18

How to Land a Job in the Advertising Industry

How to Land a Job in the Advertising Industry

Time to put your new degree to work

Amanda Jennings

Jul 11

Things to Consider When Choosing a Marketing Partner

Things to Consider When Choosing a Marketing Partner

If you’re reading this blog, there’s a good chance you fall into one of the following buckets:

Jun 15

Strategy

Everything You Need to Know About Copywriting, if You’re Not a Copywriter

Everything You Need to Know About Copywriting, if You’re Not a Copywriter

Copywriting is the activity or occupation of writing the text of advertisements or publicity material. That’s the Oxford dictionary…

Jun 15

3 Good Reasons You Should Invest in Creative Advertising

3 Good Reasons You Should Invest in Creative Advertising

Asking people to buy stuff is hard. We’re bombarded by advertising and brand experiences thousands of times a day, and yet our our ability…

Jun 15

5 Steps To Turn Your Brand’s Audience Into Advocates

5 Steps To Turn Your Brand’s Audience Into Advocates

Communication is a two way street. Too often brands talk at their audience rather than engage with them. When a brand manages to hit that…

Jun 15

Video

Video Marketing Secrets we Learned from Blockbuster Movie Trailers

Video Marketing Secrets we Learned from Blockbuster Movie Trailers

It’s officially summer! Technically the summer season starts on June 21st, but the summer movie season is already in full swing and our…

Jun 15

5 Things Your Commercial Must Do

5 Things Your Commercial Must Do

Those print ads you’ve been running just aren’t getting enough attention, and you’ve decided it’s time for a commercial. Before we talk…

Jun 13

We Won Some Addy Awards! Pt. II

We Won Some Addy Awards! Pt. II

Guess who’s back? Back again? We are because we have more Addy wins to tell you about. As you’ll recall, last week we shared our ad for…

Jun 13

Design

Is the 5 Dollar Logo too Good to be True?

Is the 5 Dollar Logo too Good to be True?

Absolutely, but that doesn’t mean startups on a budget have no options. Discount design services can be useful for businesses that aren’t…

Jun 15

The Secret to Brainstorming Like a Professional

The Secret to Brainstorming Like a Professional

We recently presented a simple 5 step process for creative ideation anyone could benefit from. However we also pointed out the technique…

Jun 15

How to Make Interesting Logos: Rockstar Edition

How to Make Interesting Logos: Rockstar Edition

Designing a logo is easy. However, designing a great logo takes a bit more work. Logos are more than a fancy typeface and a swishy line…

Jun 14

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