What is Social Writing?

Content production as a brand has come to include a wide-variety of content — from written to video, created to curated. Additionally, advances in search have made some of the mediums such as photo or video more attractive from the standpoint of SEO.

How to Effectively Market Your Excellent Customer Service

I’ve been working with a company that has great customer service. No, really, they can actually say they have some of the best in the industry — they get orders filled quickly and can produce niche products with relative ease…

Open Letter to NYS Empire State Development

Closed-system decisions on taxpayer money and how to better think about the CNY economy.

This letter was sent to Howard Zemsky (and the article author) in response to an…

Viral marketing vs word-of-mouth marketing?

I was talking to someone last week about the focus of her firm, and she said to me “We don’t really do word-of-mouth marketing, right now we’re into viral marketing.” It was one of those moments where you stop and think you missed something huge…

Your Outposts: Going from centralized to a “decentralized federation”

The Four Stages of Community, and How They Relate to Your Community Management Goals