Viral marketing vs word-of-mouth marketing?

I was talking to someone last week about the focus of her firm, and she said to me “We don’t really do word-of-mouth marketing, right now we’re into viral marketing.” It was one of those moments where you stop and think you missed something huge…

SXSW — From Freelance to Agency: Start Small, Stay Small

“The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can…

SEO Strategy: Short-term feeding vs long-term foundation-building

I’m working with a company in the B2B space that has an interesting but very common website case:

• They have an old, basic and static site
• It has very weak SEO

5 Things to do to Organize your Personal Brand Online

Communication and Human Development: The Freedom Connection?

5 Things to Make Your Website Links Linear and Logical

I was on a website today (I won’t say which)…. but I left the website probably before I wanted or needed to. Why? I just plain got lost. And the problem was linking… way too much of it! I know, I know… it helps your SEO, but there’s a…

SXSW: Old Man Nielsen vs New Market Research

“Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market…

Girls in Tech Post: What is Technology?

The technology in my immediate life is mostly computer and internet-based. I work all day in front of a screen, playing around with new media tools, figuring out how they can be used for marketing and can rarely get my job done for very long if I don’t have…