Some thoughts on distinctive competencies, old school style.

[Just some random thoughts on traditional marketing today…]

I constantly think about the importance of getting down to either business strategy or processes when it comes to marketing or advertising…

Saying goodbye to the Harvard Library

It’s the 27th of May, and I’ve just realized that I have four days left until my Harvard Library system ID will expire for an indeterminate length of time. Some of you may think this is no big deal, but this will end a five and a half year relationship that I’ve…

Follow up: Measurement & Strategy

I finally caught up on my RSS reading, and came across a few recent articles that address some of the issues we’ve been dealing with here on the blog, and thought I’d throw them out there.

Media Analysis: Carbonite “ads” on Jimmy Kimmel Live

I got wind of two “ads” on YouTube for

(which does online computer backup). I thought they highlighted a lot of good things that are happening in marketing these days. Namely authenticity, personality, and…

DigiActive Post: Campaign — Ali Ardekani videoblogs about the everyday life of a Muslim

Soulful Excellence by Joey Reiman

Joey Reiman, founder of BrightHouse, gives us his thoughts on Soulful Excellence, the new force to hit the business world and transform it into one with a true heart.

[youtube]http://www.youtube.com/watch?v=OTCwr5l1Bhs[/youtube]