A comment was recently added to a past blog posting of mine, by Randall Ringer of the Verse Group. His company is an “independent brand consultancy that combines practical marketing experience with a storyteller’s creativity.” You can read his comments (and they…

A few weeks ago, I wrote a piece on permission marketing. A much more succinct article just came out in iMedia Connection yesterday that speaks to the issue quite well.

In a quick, supplementary comment to Seth Godin’s blog posting “Not a Trick Question,” there’s a great little exercise we did the first day of Product and Brand Management in b-school that breaks down your target market based on frequency of purchase. So let’s say you sell soda. You have…