Analytics For Hackers: How To Think About Event Data

How To Do a Retention Analysis

Let’s face it: not everyone who tries your app is going to stick around to use it again. Not all of your…

Mixpanel vs Keen IO — What’s the difference, anyway?

You must be competitors, right?

Great question — I had the same one when I first started at Keen IO! However, once you understand what we both do, the differences are clear. So, how about a crash course in what…

17 CTOs Share Their Greatest Fears

I’ve long admired technical leaders. It takes a certain type of person to take on the role of a CTO, which involves balancing a great deal of responsibility: the technical vision of the company, the growth and culture of the team, and, especially, the health and…

Event Data vs Entity Data — How to store user properties in Keen IO

How to Run a Weekly Cohort Analysis

Cohort analysis is really fun. It’s kind of like finding a treasure map about your app usage. Here’s one of the jobs I run internally, and the script wrote to do it.

4 Strategies for Getting Your Analytics Practice Off the Ground