After my last post on landing page (UVP) optimization, Nivi, from VentureHacks, pointed me at Sean Ellis’s blog and suggested that I might be better served achieving product/market fit before spending time on landing page optimization and…

As defined by Womak/Jones in their book “Lean Thinking” (a must-read):

Waste is any human activity which absorbs resources but creates no value.

A lot (okay a ton) has been written already on landing page design. A great starting point is Chance Barnett’s Landing Pages That Convert. One of the most important elements of a landing page is the unique value proposition (UVP). It’s a headline…

The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it’s worth it.

I can summarize my last post with a strong call to action:
Focus on Product/Market Fit First.

Here I’ll be laying the groundwork for how I plan to measure and optimize the process of achieving product/market fit…

Last time I shared my conversion dashboard and promised some numbers. I don’t have all the numbers yet. But enough to start identifying some actionable next steps.

First some tools discussion is in order