The following heat map displays how value of spend for certain categories changed over two period of times.
Helping an Adtech client bring their idea to life.
Responsible for: Visual Design • UX • UI • Competitive Analysis • Branding
Lee DelgadoSenior DesignerI serve as a User Experience & Product Designer. I bring 12 years of experience in developing creative direction…
Responsible for: Visual Design • UX • Prototyping
Business goal: Keep users engaged with video content and solve partnership and promotion opportunities.
Responsible for: Visual Design • UI • Screener Questionnaire • User Test Questions
On mobile web, users spend a lot of time viewing photo gallery pages but video views are what drive revenue. Stakeholders decided to add a video in each gallery page. Shortly after the change, engagement had dropped -99%.