8.30 Presidential Social Intelligence Battleground Tracker — Language Analysis
An aggregate weekly pulse of how potential voters in battleground states are discussing the Presidential candidates
Please check out the background post on this project if it is your first time reading.
— Our initial dataset from the week of 7.3 was detailed here.
— Data from the week of 7.11 was detailed here
— Data from the week of 7.19 was detailed here.
— Aggregate data to date through 8.14 was detailed here
— Language data from the weeks of 8.07 & 8.14 was detailed here
— Aggregate data through 8.25 was detailed here.
Battleground States in our Analysis: AZ, CO, FL, IA, ME, MI, MN, NV, NH, NC, PA, TX, WI
Date Source: All data is publicly available and anonymized for our analysis from Twitter, Facebook, Online Blogs, & Message Boards.
Technology Partners: Eyesover & Relative Insight
Support Gain/Lost
The “Support Gain/Lost” metric is built by analyzing the language used in social posts about the presidential candidates. As battleground voters use language to indicate support for a candidate, our systems register “+1” in “Support Gained” for that date. A post expressing negative support is registered as “-1” in “Support Lost.”
— Aggregate data through 8.25 was detailed here.
There are 6 metrics we monitor on a daily basis across each state:
— Previous Non-Supporter to Neutral: (a post indicating a previous non-supporter has moved to a more neutral stance on a candidate)
— Suport Gained: (a post indicating support gained for Trump or Biden)
— Support Lost: (a post indicating support lost for Trump or Biden)
— Previous Supporter to Neutral: (a post indicating a previous supporter has moved to a more neutral stance on a candidate)
— Net Daily Gain/Lost: (the daily net of Support Gained v. Support Lost)
— Net Daily Neutral Shift: (the daily net of “Shifts to Neutral”)
Language Analysis
Building off the “Support Gained v. Lost” classification, we are aggregating an anonymized dataset of social posts that represent support for each candidate. This dataset allows us to compare and analyze the language used by “Biden Supporters” v. “Trump Supporters.”
From this analysis, we can better understand the issues/topics/trends that cause voters to express support or opposition toward a candidate. It also exposes overall patterns from the language used between the two supporter datasets.
— The analysis is made possible by our partners at Relative Insight.
8.21–8.28 Battleground Language Analysis
Toplines:
Battleground Trump Supporters: (Dataset Link)
— Total Words 1,284,783
— Total Messages 55,634
Battleground Biden Supporters: (Dataset Link)
— Total Words 1,580,861
— Total Messages 67,695
Battleground Trump Supporter Language
Noticeable language patterns around patriotic phrases, convention topics and speakers, Biden’s support of the 1994 crime bill, Biden plagiarism accusations, early voting, and Biden/Viktor Shokin accusations.
Phrase Relative Difference:
— x172.7: truly love
— x8.9: crime bill
— x14.1: love America
— x40.1: Newt Gingrich
— x21.1: faces new plagiarism
— x3.3: vote early
— x7.7: polling stations
— ∞: #RNCConvention2020 #RNC2020 #Trump2020Landslide
Words Relative Difference:
— x33.4: viktor shokin
— x4.2: herschel walker
— x34.5: transforming
Battleground Biden Supporter Language
Noticeable language patterns around the Kenosha shooting suspect, his “front row” attendance at a Trump rally, President Trump’s sister and her recordings, COVID death counts, and Trump’s “it is what it is” comment.
Phrase Relative Difference:
— x44.9: @realDonaldTrump Lies
— x7.1: Stormy Daniels
— x46.7: via @actblue
— x6.3: Front Row
— ∞: Kenosha Shooting Suspect
— x36.8: Shooting Suspect
— x8.5: sister says
— ∞: 100 former
— x15.7: secretly recorded audio
Words Relative Difference:
— x6.6: whine
— x51.2: #teamjoe
— x9.3: #itiswhatitis
— ∞: 180,604
About The Author
Adam Meldrum is an award-winning political & digital strategist. He is the Founder/President of the Republican media-buying operation AdVictory LLC. Adam has consulted with other organizations in the political/technology space such as DDC Public Affairs and WinRed. Adam also serves on The Board of Directors at HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy.
Since 2006 Adam has produced award-winning work for and advised campaigns/organizations such as; Governor Rick Snyder, Governor Bruce Rauner, Governor Doug Burgum, Governor Bill Lee, Ambassador Ron Weiser, Senator Ben Sasse, Senator John McCain, Senator Rand Paul, The Republican National Committee and the U.S. Chamber of Commerce.
Adam’s work on the forefront of technology, data, and analytics was featured by OZY Media in a profile: “Meet the GOP’s Chatbot and Artificial Intelligence Guru”. He is a die-hard Michigan State University fan/alumni and pretty obsessed with Phish and The Grateful Dead. He resides in Washington D.C. with his beautiful wife Christina and their weird puppy, Basil.
Personal Website: http://www.adammeldrum.me/
