The power of choice — an inside look at fixing gift card breakage rates

Personalisation still has a long way to go in Ecommerce!

It always amazes me when I hear people talk about personalisation on the web being done. Its so “web 2.0” the say and then tweet about it ;-).
I think that is rubbish!

The good, the bad and the ugly of employee rewards and gift cards

The 3 most important traits of human psychology to understand in order to boost online conversions: instant gratification, reciprocity and loss aversion!

Loyalty Schemes Based On Reward Points Do Not Work

When I’m shopping online and someone tries to entice me with rewards points, this is what goes through my head:

Why do I channel my inner Bruce Lee I hear you ask…well it’s simply because points based rewards do not…

How to increase your website conversion rate and reduce customer churn to become more profitable!

We are going on a bear hunt…i’m slightly scared

The Importance of Identifying Your Super Users and Kevin Bacons

Optimus Primed — How Magicians Secrets’ Can Help You Increase Conversion, Retention and Customer Loyalty.

“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”.