Perkbox has acquired Loyalty Bay, a global SaaS platform for the automated delivery of digital rewards. The Loyalty Bay platform is used by businesses to optimise acquisition channels and drive customer engagement and retention. The key to this is Loyalty Bay’s data analytics…

At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and…