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Will Roberts in Loyalty Bay blog

Perkbox acquires Loyalty Bay

Perkbox has acquired Loyalty Bay, a global SaaS platform for the automated delivery of digital rewards. The Loyalty Bay platform is used by businesses to optimise acquisition channels and drive customer engagement and retention. The key to this is Loyalty Bay’s data analytics…

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

Why is rewarding customers and employees so difficult?

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

Behavioural nudges for positive outcomes in Government policy

At Loyalty Bay, we are very interested in how “nudges” can be applied to change people’s behaviour online, but one of the most exciting areas is how this can be applied to making positive policy outcomes in government and…

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

When cash is no longer king of incentives!

Don’t get me wrong, cash is great and is one of the greatest advancements in allowing humans to trade with one another, but I wanted to take you through a slightly different view when it comes to using it to convert your customers.

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

What if? Possibly the most important phrase organisations can utter.

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

Do you handle customer data? GDPR will affect you, here is how:

Hold onto your seats, I’m going to take you through the wild world of the General Data Protection Regulation (GDPR). Merry Christmas ;-)

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

Statistical Significance and Conversion Optimization — 9 out of 10 people say its significant!

In our day job we deal with a lot of data and people / organisations/ companies who want to turn this data in to actionable insights. Inevitably this leads to a debate…

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

This post could save your life: chair on desk = standing desk

I’m going slightly off my normal topics today, but I felt morally obliged to share a life tip or a “life hack” with you…no don’t worry i’m not going to be writing a self help book…yet ;-)

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

The Key To Personal & Product Success: Get Negative Feedback

The key to improvement whether its for personal development or making better products is: get negative feedback.

It stands to reason that you can’t improve what you don’t know you are bad at. The same…

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Go to the profile of Will Roberts
Will Roberts in Loyalty Bay blog

Optimus Primed — How Magicians Secrets’ Can Help You Increase Conversion, Retention and Customer Loyalty.

“Magic tricks work because humans have a hardwired process of attention and awareness that is hackable”.
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Loyalty Bay blog
Loyalty Bay blog
We write about all things customer engagement, behavioural psychology, incentives and rewards
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