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Sanskriti Rao in MadAboutGrowth

Sep 5, 2019

The Gaps Model of Service Quality | Chapter 3

Lessons from the book services marketing

Sanskriti Rao in MadAboutGrowth

Nov 7, 2019

Customer’s role’s in service delivery

There is a unique varied roles played by customer in service delivery and co-creation. In…

2 responses

Sanskriti Rao in MadAboutGrowth

Nov 28, 2019

Pricing of services

According to one of the leading experts or pricing, most service organization use a “naive and unsophisticated approach to…

Sanskriti Rao in MadAboutGrowth

Oct 31, 2019

Employee’s Roles in Service Delivery

Employees are key drivers of sustained business success in companies as diverse as Charles…

Sanskriti Rao in MadAboutGrowth

Oct 17, 2019

Customer-Defined Service Standards

Marketing research data are not the only numbers that FedEx tracks to run its business. The company…

Sanskriti Rao in MadAboutGrowth

Oct 24, 2019

Physical Evidence and the Service-scape

Marriott International Inc., the world’s largest hotel company, has a brand for every…

1 response

Sanskriti Rao in MadAboutGrowth

Nov 14, 2019

Managing demand and capacity

Ritz Carlton Hotel in Phoenix, offers its guests exceptional treatment by providing finest facilities and…

Sanskriti Rao in MadAboutGrowth

Oct 10, 2019

Service Innovation and Design

PetSmart Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of…

Sanskriti Rao in MadAboutGrowth

Nov 28, 2019

Integrated service marketing communications

A major cause of poorly perceived service is the difference what a firm promises…

Sanskriti Rao in MadAboutGrowth

Sep 12, 2019

Customer Perception of Service

The ultimate aim of every business is to increase sales by finding out the factors that drive consumer’s…

1 response

These were the top 10 stories published by MadAboutGrowth; you can also dive into yearly archives: 2018, 2019, and 2020.

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