Sanskriti Rao in MadAboutGrowth

Sep 5, 2019

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The Gaps Model of Service Quality | Chapter 3

Lessons from the book services marketing

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7

Sanskriti Rao in MadAboutGrowth

Nov 7, 2019

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Customer’s role’s in service delivery

There is a unique varied roles played by customer in service delivery and co-creation. In…

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4

2 responses

Sanskriti Rao in MadAboutGrowth

Nov 28, 2019

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Pricing of services

According to one of the leading experts or pricing, most service organization use a “naive and unsophisticated approach to…

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1

Sanskriti Rao in MadAboutGrowth

Oct 31, 2019

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Employee’s Roles in Service Delivery

Employees are key drivers of sustained business success in companies as diverse as Charles…

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52

Sanskriti Rao in MadAboutGrowth

Oct 17, 2019

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Customer-Defined Service Standards

Marketing research data are not the only numbers that FedEx tracks to run its business. The company…

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1

Sanskriti Rao in MadAboutGrowth

Oct 24, 2019

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Physical Evidence and the Service-scape

Marriott International Inc., the world’s largest hotel company, has a brand for every…

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10

1 response

Sanskriti Rao in MadAboutGrowth

Nov 14, 2019

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Managing demand and capacity

Ritz Carlton Hotel in Phoenix, offers its guests exceptional treatment by providing finest facilities and…

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2

Sanskriti Rao in MadAboutGrowth

Oct 10, 2019

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Service Innovation and Design

PetSmart Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of…

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Sanskriti Rao in MadAboutGrowth

Nov 28, 2019

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Integrated service marketing communications

A major cause of poorly perceived service is the difference what a firm promises…

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Sanskriti Rao in MadAboutGrowth

Sep 12, 2019

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Customer Perception of Service

The ultimate aim of every business is to increase sales by finding out the factors that drive consumer’s…

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1

1 response

These were the top 10 stories published by MadAboutGrowth in 2019. You can also dive into monthly archives for 2019 by using the calendar at the top of this page.