The Use of Santa Claus in Advertising Through The Years

He Sees You When You’re Shopping

Share a Coke: It’s All in a Name

A CASE STUDY ON COCA-COLA’S BOLD NEW INTERACTIVE
MARKETING CAMPAIGN

The Past, Present and Future of Social Media

A CASE STUDY (AND INFOGRAPHIC) ON THE GAME-CHANGING…

Under Armour’s #IWillWhatIWant Campaign Finds Its Audience

THE DETAILS THAT MAKE UP A SUCCESSFUL…

Tesla Motors: Inspiration in Design, Innovation in Marketing

A Case Study On Elon Musk’s…

Airbnb Crafts the Ultimate Brand Experience

Playing the Hospital Host to Several Audiences

Amazon’s Bezos Makes Big Retail Gamble

With Amazon’s Purchase of Whole Foods, Jeff Bezos Is Hoping to…

Case Study: Nike Regains Its Stride in the Digital Market

By Casey Neal

The Pros and Cons of Newsjacking and Real-Time Marketing

Cultural (In)Competence in Advertising

Brands Are Guilty of Unprecedented Cultural Failures in…