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Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

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Beer

Cindy Q.L. Sun in Marketing in the Age of Digital

Jul 27, 2023

Heineken: Designing for Tomorrow

“We are 150 years old this year. How about you?”

Cindy Q.L. Sun in Marketing in the Age of Digital

Jul 21, 2023

Dos Equis: Most Interesting Campaign in the World?

Rodrigo Hernandez in Marketing in the Age of Digital

Feb 20, 2022

For familiarity’s sake?

This question seems to keep popping up everywhere we go in our daily lives. Is it out of fear? uncertainty? or just…

Rodrigo Hernandez in Marketing in the Age of Digital

Feb 4, 2022

The Most Interesting Man in the World

In an era where getting noticed is increasingly becoming more and more difficult, and in…

Satwik Srikrishnan in Marketing in the Age of Digital

Oct 10, 2021

With Chips, It’s Always Form Over Function

“Bud”-Sanitizer: Let There Be “Light”

See how Bud Light turned the financial crisis into an…

Xuanyu Meng in Marketing in the Age of Digital

Mar 9, 2020

UnTappd: The Ultimate Beer App

UnTappd is a smartphone app for beer lovers. People can create an account using the app so they can look…

Heineken: Designing for Tomorrow

Dos Equis: Most Interesting Campaign in the World?

For familiarity’s sake?

The Most Interesting Man in the World

With Chips, It’s Always Form Over Function

Setting The Stage

Guinness Perfect Pint Challenge — How to pour beer perfectly

Guinness Wants You to Stay Home (and Drink) or Come to the Pub

“Bud”-Sanitizer: Let There Be “Light”

See how Bud Light turned the financial crisis into an…

UnTappd: The Ultimate Beer App