The Alliance Relationship Management Network

My Journey as a Marketer Driving A New Product Category

SAPPHIRE 2011 was a pivotal event for SAP — it marked the general availability of SAP HANA, a game changing in memory data platform for real-time business. While the hype cycle “zigged” in favor of big data, SAP HANA zagged for fast…

Partner Engagement Technologies: Unravelling The Strategic Partner Go-to-Market Catch-22

Alliances Require Empathy, Strategy, and Patience

Three Benefits of Going to Market with Joint Solutions

Two companies going to market together can be a…

Unlocking the Exponential Value of Your Strategic Partners

Your Strategic Partnerships are at Risk

Transforming Alliances to Drive Revenue

Alliance Managers have played a key role in developing and managing relationships with…

How to Create a Partner Centric Culture

A spirit of customer service is at the heart of any…

Turn Your Partner Channel into a Solutions Factory

In an earlier article, I talked about how enterprise Cloud, SaaS and PaaS vendors could optimize their go-to-market strategy using Solutions. Of course, it’s not trivial for a technology vendor to implement a Solutions-oriented go-to-market…