產品的五個層次
產品生命週期不長,是現代商品的宿命。事實上,企業在發展新產品時,往往都會歷經不斷的測試和改進,因此不少人就要問,究竟要如何才能生產出一款能得到消費者青睞,並且在消費者心中佔有一席之地的產品。
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