購物若是一場混沌歷程,企業如何在混水中摸到大魚
搜尋引擎龍頭谷歌(Google)的英國市場洞察主管阿利斯泰爾‧雷尼(Alistair Rennie)與強尼‧普羅瑟羅(Jonny Protheroe),2020年7月 [1] 發表了一篇文章《人們如何決定購買什麼,取決於購買過程中的「混沌歷程」》(How people decide what to buy lies in the ‘messy middle’ of the purchase journey),內容直指消費者常存有認知上的偏差。
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