May I Define Your Attention, Please?

How are we defining “attention,” and how much should we be paying…

The Business Model For Surviving The Media Apocalypse

The Denominator Problem: Understanding the Rising Cost of Human Attention

Piercing the Filter Bubble

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something…

Challenges and Opportunities in the Land of Connected TV

Coming Soon: TV Loyalty Programs

I like to think the very first loyalty program was invented at a dusty bar in the Old West. Taking a liking to (or pitying) a mustachioed man who’s been at the bar all evening, the bartender pulls out the jug with a few Xs on it, pours a shot, slides it down the bar and…

Dear ad industry: You should care about media literacy, too

A New Year’s resolution for the TV networks: Make viewers care about your brand again